SK has established a tourism business targeting a small, but wealthy and influential clientele of Koreans in South Korea, Japan and USA and bringing them to NZ on short one and two week tours. Each tour is specifically focused on a particular area of Korean culture which is important to them. The business has been hugely successful with over 700 tourists in the first five months of 2015. In my opinion his success has come about because he has:
- clearly identified his target customer and their wishes
- identified locations in NZ which have exceptional beauty and provide superb environments which encourage the purpose of the tours
- brought to NZ, an internationally recognised guru and his customers consider it an honour and privilege to spend time with him.